minutes to generate contracts
Southwest Airlines wins Inspire Award for Judges’ Choice
The Judge's Choice Award honors companies with exceptional impact, creativity or leadership.
Each year, the Conga Inspire Awards recognize organizations and individuals that embrace innovation to lead impactful commerce optimization initiatives. Spanning a variety of categories, the Inspire Awards highlight achievement in Buyer Experience, Momentum, Transformation, Commerce Excellence, and more.
The Judges’ Choice Award is designed to honor a standout customer story that defies categories, awarded for exceptional impact, creativity, or leadership. Let’s meet this year’s winner.
Southwest Airlines Business operates as a startup within a Fortune 500 organization, focused on the business travel segment. Guided by their mission of getting people to what matters most, Southwest Business supports enterprise companies with flexible, scalable travel arrangements.
The Southwest Business contracting team manages end-to-end contract lifecycle for Southwest Business—from understanding customer needs to contract negotiation, execution, and implementation.
<5
1000s
of contracts created monthly
Creation of 20 automated templates—automatically selected based on inputs
Accelerated deal cycles
Enhanced customer experience
Challenge
Before partnering with Conga, Southwest Business was ready to modernize a contracting process that had supported the organization for year—but no longer matched its pace of growth. Key systems weren’t fully connected, making it harder to access information and maintain realtime visibility. Contract communication still relied on manual steps outside Salesforce, creating natural slowdowns in an otherwise high-performing workflow. And as the business evolved, updating contract language or scaling processes required more time and coordination than ideal.
Recognizing the opportunity to streamline operations and deliver a more seamless experience for both teams and customers, Southwest Business turned to Conga to help power its next stage of transformation.
Solution
Conga solutions addressed these challenges by integrating systems, centralizing data, and automating key steps in the contract lifecycle—while giving the team the flexibility to rapidly modify contract templates and processes.
Solutions implemented by Southwest Business include:
- Document Automation
- Contracts (Conga Contracts for Salesforce)
Results
By standardizing and automating its contract operations with Conga, Southwest Business has achieved significant efficiency gains and measurable business impact.
The team now creates thousands of contract records each month across 20 templates. Sales reps can generate a contract in as little as five minutes, replacing a previously time-intensive manual process. Conga Orchestrate plays a critical role by automatically selecting the correct contract template based on opportunity inputs—eliminating the risk of errors and rework.
The combined use of Conga solutions has streamlined the end-to-end contracting process, reducing administrative burden and accelerating deal execution. These improvements have enhanced internal productivity while also delivering a faster, more reliable experience for customers.
In addition, Conga solutions have allowed Southwest Business to:
- Eliminate business silos, integrating processes and improving collaboration
- Accelerate velocity through automation and reduced friction
- Elevate human performance by eliminating repetitive, manual tasks
- Execute multiple pricing & product scenarios to shape a predictable future, innovate faster, and ensure operational dexterity
- Become more future-ready through increased agility for pricing, configurations, and compliance
As Jacob Wagemann explains, “Conga solutions have turned conceptual business strategies into executable contracts,” enabling Southwest Business to quickly align offerings with customer needs while ensuring accuracy, compliance, and protection for both parties.