Gartner® Magic Quadrant™ Leader For CPQ Applications Across All Critical Use Cases

Both PROS (PROS B2B, now Conga) and Conga are recognized in the 2026 Gartner® Magic Quadrant™ for CPQ Applications

Gartner® named PROS a Leader and Conga was named in the Challengers quadrant. On the heels of its official close of the PROS B2B acquisition, Conga announced the dual recognition in the Gartner® Magic Quadrant™.  

We believe these results reflect the strength of both solutions and the combined value now delivered under the Conga platform. As a unified organization, Conga offers two highly rated CPQ solutions, giving customers the flexibility to choose the best fit for their needs while aligning to broader transformation efforts across commerce and contracting.

We also believe that being named a Leader four times in four years (2021, 2022, 2025 & 2026) highlights our dedication to making selling simpler and smarter through our AI-powered solutions.

According to the Gartner Critical Capabilities report, the now combined Conga was ranked no.1 in Long term Deal Negotiation, placed among the 3 highest ranked vendors in Composable, Direct Sales and Complex Manufacturing Use Cases (as PROS) and placed among the 5 highest scoring vendors in Service Seclling and Solution Selling (As Conga).

What We Believe This Means for Customers

• Completeness of Vision: Our roadmap anticipates market shifts to ensure our technology meets your future needs—not just today’s demands.
• Ability to Execute: We deliver reliable, scalable platforms that drive consistent, profitable growth. 

A Unified, Intelligent Commerce Experience 

With PROS B2B now part of Conga, enterprises gain a more connected, intelligent approach to commercial execution. Teams can work from shared insights, keep handoffs clean and streamline the path from decision to execution—delivering a clearer, end-to-end commercial workflow that supports growth, protects margin and reduces risk.

Customers benefit from an expanded AI-driven portfolio that delivers:

• Faster deal cycles through aligned pricing, quoting, document automation and contracting
• Improved visibility into revenue and risk across the business
• Optimized buyer responses with AI-powered pricing and product guidance
• Smarter negotiations with intelligence embedded into quoting and contracting
• Stronger governance and reduced risk across agreements from creation through execution 

AI-Powered Innovation and Execution 

Conga’s continued leadership is fueled by advanced AI capabilities designed to streamline and optimize complex selling processes. Together, Conga and PROS deliver:

• Realtime analytics to optimize pricing strategies
• Automation to simplify complex configurations and approval flows
• CRM and ERP integration for synchronized, accurate data
• A smoother, error-reduced path from quote to close

The combined AI-driven portfolio enhances buyer guidance, pricing recommendations, negotiation intelligence, cross-team commercial insights and risk-reduced agreement management. 

Making the Complex Simple with Conga CPQ Solutions 

Conga Smart CPQ and Advantage CPQ solutions simplify sales transactions across every channel, helping businesses reduce errors, accelerate sales cycles and achieve better outcomes. By seamlessly connecting with existing CRM and ERP systems, Conga keeps data in sync and ready to support growth—no jargon, no complications, just a smoother path to closing the deal.

Join the leaders in CPQ. Businesses trust Conga to help them thrive in the digital economy, with solutions that make pricing and selling easier for everyone. 

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Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Conga.

Gartner, Critical Capabilities for Configure, Price and Quote Applications, By Mark Lewis, Luke Tipping, 26 January 2026